Identifying Production and Marketing Obstacles in the Value Chain of Agricultural Cooperatives: Case of Kermanshah Province

Monavvarifard, Feyzallah; Alibaygi, Amirhossein; Salehi, Laleh

doi:10.22034/mpo.2023.410402.1091

Identifying Production and Marketing Obstacles in the Value Chain of Agricultural Cooperatives: Case of Kermanshah Province

Document Type : Original Article

Authors

Feyzallah Monavvarifard ¹

Amirhossein Alibaygi ²

Laleh Salehi ³

¹ Post.Doc of agricultural education, lecturer in management and entrepreneurship department, Razi university, Kermanshah, Iran,

² Associate Professor, Department of Agricultural Extension and Education, Campus of Agriculture and Natural Resources, Razi University, Kermanshah, Iran.

³ Assistant professor of Agricultural Extension and Education Department, College of Agriculture & Natural Resources, Razi University, Kermanshah, Iran.

10.22034/mpo.2023.410402.1091

Abstract

It is expected of the agricultural cooperatives as an independent and united institutions to play a fundamental role in solving social and economic difficulties and as well as driving agricultural sectors to achieving sustainable development goals. However, it requires to improve the cooperatives’ production and marketing processes which in turn depended on knowing obstacles encounter with the agricultural cooperatives. According to the PRISMA flow-chart and content analysis procedures we identified these factors in agricultural cooperatives of Kermanshah providence. Statistical sample were included of 24 experts who selected using purposeful sampling method until data saturation. Moreover, 24 worth journal papers which achieving to the necessity standards interred to the content analysis process. Data were analyzed by NVivo 11 software. Validity and reliability of findings were confirmed by self-review, triangulation, and calculating “Content Validity Ratio”. Findings showed that obstacles encountering the agricultural cooperatives in relation to production and marketing improvement can be categorized in six areas including: Inbound Logistics, Operation, Outbound Logistic, Governance, Human Resources Management, Marketing and Sales.

Keywords

Traditional marketing

Insufficient cash flow

Monitoring and assessment

circular economy

Quality of life

Subjects