Objective: The present study is the effect of consumer media on rural lifestyle in Gilane Gharb.
Methodology: Due to the smallness of this research and the nature of the subject, the descriptive method has been selected as the main method of this research. And is a technique used to collect survey information. The statistical population includes all people aged 15 and over in rural areas of Gilangharb city, which has a population of about 44430 people. The sampling method is multistage cluster and the sample size according to Cochran's formula is 381 people. The data collection tool was a questionnaire that included 172 items. In addition to the personal information of the respondents, this questionnaire measured the dimensions of lifestyle (health and well-being, consumption norms, leisure, type of nutrition) at the distance measurement level. The amount of CVR obtained is 0/83.To analyze the data at the descriptive level of frequency distribution tables and at the inferential level depending on the scale of variables and the objectives of the Pearson correlation coefficient test (according to their distance measurement level), multivariate regression (to recognize the relative importance of independent variables in prediction Lifestyle), one-way analysis of variance (according to their level of distance measurement), path analysis (to determine the direct and indirect effects of independent variables on the dependent variable) have been used. The whole process of analyzing the results has been done using Spss software.
Results: The result is that media consumption can play a role in lifestyle changes and has specific effects on lifestyle both in traditional and modern dimensions. As the amount of media consumption is higher, lifestyle moves toward modernization, and the media play a more effective role in changing the lifestyle of the Gilane Gharb villagers.