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Department of agricultural extension & education
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Department of agricultural extension & Education
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Department of agricultural extension & education,, Faculty of Agriculture, Razi University, Iran
10.22034/mpo.2022.348272.1058
Abstract
the aim of the present study was to investigate the future of digital marketing of agricultural products in the post-crown period in the geographical area of Kermanshah province in 1399-1400. The study population was all stakeholders and digital marketing activists of agricultural products in Kermanshah province, 29 of whom were selected using criterion-based sampling. For this purpose, four phases and integrated method (qualitative-quantitative) were used. In the first phase, using content analysis method, the key factors affecting the future of digital marketing of agricultural products in the post-era period were identified. The product of this step was 21 key concepts. In the next step, using the fuzzy Delphi method, the most important influencing factors were identified (14 influential factors). Studies have shown that the factor of training and improving the digital marketing environment is recognized as the most effective potential factor, both directly and indirectly, and the payment factor is recognized as the most potentially dependent factor, both directly and indirectly. Appropriate and effective content and advertising channel. In the third stage, using Mic Mac software, the most important factors influencing the scenario were identified, and in the final stage, four scenarios were achieved using Scenario Wizard software: called development and prosperity scenario, decline period or Death, pre-operational and software period, immaturity and hardware period. According to the research findings, it is suggested to planners and relevant officials to pay serious attention to the components:
Karami fard,F. , Rostami,F. and Geravandi,S. (2022). Future-oriented scenario for development of agricultural digital marketing. Progress and Development of Kermanshah Province, 2(1), 112-130. doi: 10.22034/mpo.2022.348272.1058
MLA
Karami fard,F. , , Rostami,F. , and Geravandi,S. . "Future-oriented scenario for development of agricultural digital marketing", Progress and Development of Kermanshah Province, 2, 1, 2022, 112-130. doi: 10.22034/mpo.2022.348272.1058
HARVARD
Karami fard F., Rostami F., Geravandi S. (2022). 'Future-oriented scenario for development of agricultural digital marketing', Progress and Development of Kermanshah Province, 2(1), pp. 112-130. doi: 10.22034/mpo.2022.348272.1058
CHICAGO
F. Karami fard, F. Rostami and S. Geravandi, "Future-oriented scenario for development of agricultural digital marketing," Progress and Development of Kermanshah Province, 2 1 (2022): 112-130, doi: 10.22034/mpo.2022.348272.1058
VANCOUVER
Karami fard F., Rostami F., Geravandi S. Future-oriented scenario for development of agricultural digital marketing. Progress and Development of Kermanshah Province, 2022; 2(1): 112-130. doi: 10.22034/mpo.2022.348272.1058